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Another process gives a unique website page according to if the website page is getting requested by a human customer or a internet search engine, a way often called cloaking.
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Industry commentators have categorised these procedures, plus the practitioners who make use of them, as both white hat Search engine marketing, or black hat Search engine marketing. White hats tend to produce final results that final a long time, whereas black hats foresee that their websites might inevitably be banned either briefly or completely as soon as the search engines discover whatever they are executing.[forty three]
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